How is reach measured facebook

For example, a high engagement number with a very high impression number tells a different story from a high engagement number with a low impression number. Factors include what time you post on Facebook , the use of images or videos, and much more.

In Sprout, the engagement rate per impression is automatically calculated in the Facebook Page Report. Review our tips on how to increase your Facebook post engagement. Facebook makes a distinction between reach and impressions. At the post level, reach is the potential unique viewers a post could have. This includes both organic and paid reach.

Why you should track reach : Reach gives you a clear picture of how many unique people saw your post or Page. For example, you could have 10 impressions but only one reach on a post. So you can assume this person is very interested in your brand. In conjunction with other metrics like impressions, reach tells you if your posts or Page are finding the right people.

Reach is found in several locations in Sprout. The Facebook Page Report provides an average daily reach per page, which is automatically calculated. Additionally, the Post Performance Report provides both average reach and average potential reach per post as a part of Premium Analytics. Why you should track impressions : The more times someone sees your post, the more interesting it might be to them. Repeat impressions means that someone either saw it multiple times in their feed or, even better, navigated back to find the post or your Page again.

You can find post-level impression metrics in the Post Performance Report. As one of the very first metrics for Facebook Pages, Likes and follower numbers indicate how willing someone is to stay in touch with your brand. They might like a post or two but if they hit the Like or Follow button? Why you should track Page likes and followers : This metric tells you how interested someone is in your company. Likes and followers should not be standalone metrics, though.

In Facebook Insights, likes are in the overview tab and audience section. This metric describes the number of times someone clicked from your Facebook Page to get to your website.

If you publish a lot of blog posts or product links on Facebook, this is a good metric to monitor. Why you should track Facebook referral traffic : Having a significant referral traffic number here tells you if your Facebook posts are effective. This number is excellent for general traffic tracking but also for ad campaigns where you create a landing page on your website. Alternatively, you can head to Google Analytics itself and find it in the network referral section.

Demographics metrics break down your audience base so you can tailor your content better to them. How much money does your average follower make? Where do they live? What age range are they? Why you should track Facebook follower demographics : Knowing who makes up your audience helps you tailor your content better. In Sprout, the Facebook Page Report has a Demographics tab that breaks your audience down into age, gender, country and city.

Share of voice is usually part of a competitive analysis or paid advertising campaign. It indicates how much of the online sphere your brand is taking part in. Why you should track Facebook share of voice : Within your industry, you have competitors that also take up a similar audience and social space. The more one is talked about, the greater the share of voice is. Calculate share of voice on your own with the formula:.

Input the keywords and topics you want to track and then check in with the results later on. Listening Topic Insights are filterable to a per-network level, so you can understand how your share of voice compares between Facebook and Twitter. This section focuses on analytics that are specific to Facebook Groups.

Group Insights are available for Groups that are larger than 50 members. The reach metrics will be displayed using percentages of fans, making it easy to compare the performance of one post against another. Definition: The number of unique people who visited your Page or saw your Page or one of its posts in News Feed or Ticker.

Why It Matters: Since this metric omits paid Reach, this gives you a better idea of the number of people you reached organically without the aid of advertising with your content. Otherwise, the amount you spend can distort your results. An example of that tab is above in the Reach section. It can be found in the same manner that post level Total Reach is found above. The second column is for Organic Reach. Why it Matters: Your fans are the people who matter most. How many of them are you reaching?

Does the day of the week, time of day or type of content matter? This is very important for strategically creating content that reaches the people who want to see it most. This is an often-overlooked metric that is not easily tracked. In fact, many Facebook admins misunderstood some of the stats they see as actually being Fan Reach when they are instead looking at Total Reach or Organic Reach.

You can only view it in two places: The post level export and within Agorapulse. In Agorapulse: To view Fan Reach within Agorapulse , look to the third column within the post level table mentioned in the graphics above.

Definition: The number of unique people who saw a Sponsored Story or ad pointing to your post or Page. Did reaching X more people with your ads return a result equal to the cost? Accounting for Paid Reach can also help you determine the value of your Reach naturally, without the boost of advertising.

In Web Insights: Within the Overview tab, you can view whether or not a given recent post has been promoted, though there is no indication of how many people were reached with ads. If you want to find out how your Facebook Ads are doing, you can check out our free tool AdsReport.

Once again, there is a page-level graph that includes all of the main reach metrics within the Reach tab. Videos on Watch. Interact with Pages. Create and Manage a Page. Names and Usernames. Manage Page Settings. Customize a Page. Banning and Moderation. Fix a Problem. Fundraisers and Donations. Facebook Mobile Apps.